Job title: CRM Manager
Job type: Permanent
Emp type: Full-time
Industry: Media
Salary: Negotiable
Job published: 03/04/2025
Job ID: 33184
Contact name: Alex Hutchings
Contact email: alex@mydataworks.io

Job Description

🚨 Now Hiring: CRM Manager | iGaming / Social Casino
📍 Remote | 🌍 Global Applicants Welcome

A fast-growing technology company operating several leading online social gaming platforms is looking to hire a talented CRM Manager to lead and elevate CRM strategy across multiple brands.

This is a high-impact role suited to someone who thrives in a fast-paced, data-driven environment and has deep industry experience in iGaming or casino.

🔍 The Role

The CRM Manager will be responsible for the end-to-end planning, execution, and optimization of CRM campaigns. This includes driving player engagement, retention, and lifetime value through personalized, multi-channel communication strategies. Experience with Optimove is highly preferred.

🎯 Key Responsibilities

  • Lead and execute CRM strategies that align with business goals and player behaviors.

  • Manage multi-channel campaigns across email, SMS, push, and in-app messaging.

  • Leverage player data to build segmented, targeted journeys that increase engagement and reduce churn.

  • Operate and optimize campaigns using Optimove, ensuring best-in-class performance.

  • Analyze results and report on campaign effectiveness with actionable insights.

  • Collaborate cross-functionally with product, marketing, and data teams.

  • Ensure compliance with regulatory guidelines and industry best practices.

What They’re Looking For

  • 5+ years in CRM roles within the iGaming or online casino space.

  • Hands-on experience with Optimove or similar CRM automation tools.

  • Strong understanding of segmentation, LTV strategies, and retention mechanics.

  • Analytical mindset with the ability to turn complex data into action.

  • Proactive, organized, and detail-focused.

  • Excellent communication and collaboration skills.

🌟 Why Join?

  • Join a leading player in the online social gaming industry.

  • Be part of a passionate, high-performing global team.

  • Work on multiple brands with varied and exciting challenges.

  • Room to grow, learn, and make a meaningful impact.